How can I cost effectively reach the mass market?
Mass markets basically refer to a group of consumers who consume a given product in large numbers.
Mass marketing is a marketing plan where a business chooses to ignore a given market segmentation
and try to appeal to the whole market. To achieve mass market targets, various strategies should be
adopted by a business. One of them is joining business clubs such as CEO Space Power Team. This
marketing approach is more liable, effective and pocket friendly. Optimization of limited resources is
essential l when a business is planning to come up with a great impact plan. CEO Space Power Team
consist of a group of business personalities in diverse fields, who have come together to market their
products and help each other grow. This method is important as it grows a business by referral; in that a
satisfied customer will carry the message across to others who will visit the business. Rather than using
one-time television adverts, this method cuts the budget significantly.
With thousands of entrepreneurs, CEO Space Maryland offers a perfect platform for business education
and market networking. Here, upcoming entrepreneurs get an opportunity to be mentored by
established business personalities. This group has also helped entrepreneurs with startup business to
access capital and has direct market access. The potential businesses are funded appropriately until they
become fully fledged. The club however funds the motivated groups while the mediocre projects cannot
be funded. This helps a business stretch its reach to the mass market.
Research has also proven that, cooperative capitalism when well utilized can enable a business access
mass market effectively. It encourages entrepreneurs to come together and form a reliable cooperative.
The cooperative through its members have the sole responsibility of promoting the business as they
all own it. Depending on the membership, the enterprise can span beyond unimaginable borders. Two
minds are greater that one, that is why a cooperative will thrive best than an individual as all members
foresee the operation of the cooperative and promote it to the fullest. Cooperative capitalism inspires
a saving culture which in turn favors more investments. A cooperative can save then expand their
business by launching similar enterprises but at a different geographical region hence promote access to
Businesses seeking to access mass market should also utilize technological advancement to act as
channels to certain mass market segment. In the recent past, many business organizations have
embraced the use of social media for advertisement and product promotion. The social media industry
is rapidly growing with almost one billion people across the world joining. These have been empowered
by improvement in internet connectivity and introduction of mobile computing. Business seeking
to access mass market should use social media platforms such as Tweeter and Facebook to get new
customers and maintain the existing ones by involving them in their product development. Social media
platform has also proven to be very effective in getting product users views about a given product
Business education and mentors can help inspire a business to the peak. For instance, a bit of business
education enables an individual choose the best site to establish a business through the study of
consumer demands. Business education stimulates the use best practices rather than socially inept
techniques in business transactions. Essential concepts in business are learnt through business
education making it easier to run a business. The education obtained is important in merging business
structures and ensuring services are intellectually run. These methods are decisive in gaining a
mass market through quality service delivery. All in all, for any business expansion, at most all these
techniques should be used.